Partner Highlight


Supporting USA Dealers

It’s always better the first time! At least that’s how we remember it...first car, first significant other and the first encounter with a REAL car audio system. Fact or fiction you could debate for days but the reality of it is you’ll never forget the day you experience, for the first time, twelve 15” subwoofers in a bone crushing pressure chamber... and you’ll never forget that day the black and red pirate ship, technically known as the SoundLab, delivered it. 

Beginning life on a blank sheet of paper, in Tempe Arizona, the SoundLab was developed with no preconceived notions of what a demo vehicle should be. Just expectations on what it should accomplish. Should the focus be one-off wheels? Ice cream paint? Adjustable suspension? Or should it be to deliver a world-class car audio experience the Rockford Fosgate way? RF chose the latter and began conceiving a plan that would not only provide the adrenaline rush of a theme park but also turn any vehicle into a platform for RF gear to be auditioned. 

The mission of turning concept to reality was handed over to Mark Lowe, industry icon and demo vehicle O.G. Mark and and his team set forth designing and fabricating a first of its kind dual-functioning demo vehicle. Transforming the Mercedes-Benz 3500 Sprinter van into two unique demonstration platforms, The PRESSURE CHAMBER and THE LAB, giving consumers the ability to customize their event. 

Driven by an Apple® interface the PRESSURE CHAMBER features (12) PUNCH series P3 15” subwoofers (P3D2-15) that are driven by (3) POWER 2,500 Watt Class-bd Constant Power amplifiers (T2500-1bdCP) that produce over 7,500 watts of power. The sound stage features (4) pairs of Rockford Fosgate’s POWER T1 series 6.5” 2-way component speakers (T1652-S). In conjunction with an LED light show and choreographed media the Pressure Chamber is designed for an all-out full throttle demonstration, and is not for the faint of heart delivering an experience like never before. 

There have been demo vehicles built to showcase manufactured products before, however they never gave the consumer the option to know what it would sound like in their own vehicle. This became one of the most important features of the SoundLab; to have a complete mobile Lab on board. The Lab allows the technician to install a complete Rockford Fosgate sound system into a car in a matter of minutes, giving a live demonstration of a POWER, PUNCH or PRIME system. Pre-loaded sub enclosures with 10” or 12” subwoofers, and component full range speakers for the front built into satellite pods connected to a bank of amplifiers let you select between 800 to 2,100 watts in a matter of minutes. The Lab gives customers a first hand experience with RF in their own vehicle.

On tour, Rockford Fosgate’s SoundLab is out and about 24/7 supporting dealers and their events. Stay tuned to our event calendar to see where you can "experience" the SoundLab at a dealer or event near you.