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Brand Study Ranks Rockford Fosgate Speakers Second in Consumer Brand Image, Preference and Value

11 years, 5 months ago TEMPE, Ariz., /PRNewswire-FirstCall via COMTEX News Network/

Rockford Corporation (Nasdaq: ROFO) announced that an independent branding study conducted for auto manufacturers ranks the Rockford Fosgate mobile audio speaker brand second out of 18 speaker brands in brand preference and brand image by people familiar with the brands. In addition, the company also ranked second in brand value based on how many car owners would pay more to have a Rockford Fosgate speaker system in their vehicle. The Planning Edge, a Birmingham, Michigan-based consulting and analysis firm, conducted the study in late 2005.

"We are extremely pleased that an independent study conducted with a wide variety of vehicle owners with varying demographic characteristics would show such a strong connection to our brand," said W. Gary Suttle, president and CEO, Rockford Corporation. "The Rockford Fosgate brand's ability to enhance the image of new vehicles bodes well for our current and future OEM (Original Equipment Manufacturer) partners who are looking for ways to differentiate their vehicles with branded sound systems in an increasingly competitive new vehicle market."

Said Michael Schmall, Managing Partner, The Planning Edge, "What we found to be most interesting in this portion of the study was that the Rockford brand also scored consistently in the top five of brand image, brand value and brand preference for stereos -- and they aren't even in that part of the business. That speaks to the overall strength and perception of their brand and the value that is placed on it in the mobile audio marketplace."

Rockford currently has OEM programs with Nissan and Mitsubishi.

About Rockford Corporation (www.rockfordcorp.com)

Rockford is a designer, manufacturer and distributor of high-performance audio systems for the mobile audio aftermarket and for the OEM market. Rockford's mobile audio products are marketed primarily under the Rockford Fosgate, Rockford Acoustic Design and Lightning Audio brand names.

Brand websites include: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com and www.installedge.com.

The Planning Edge contact: Michael Schmall, mschmall@planedge.com, 248-594-1555.

SOURCE Rockford Corporation

Zach Luke, Marketing Director of Rockford Corporation, +1-480-517-3157,
zach.luke@rockfordcorp.com; or Michael Schmall of Planning Edge, +1-248-594-1555,
mschmall@planedge.com
http://www.prnewswire.com

Copyright (C) 2006 PR Newswire. All rights reserved.

News Provided by COMTEX

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rockford Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

About Rockford Corporation

Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com