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Mitsubishi Motors Offers Authentic Rockford Fosgate® PUNCH® in U.S. Outlander.

11 years, 7 months ago Tempe, Az. / PRNewswire-FirstCall /

Rockford Corporation (Nasdaq: ROFO) today announced that Mitsubishi Motors North America will offer the legendary Rockford Fosgate PUNCH in a premium, high-output audio system as an optional upgrade for both the LS and XLS models for U.S. customers of Mitsubishi's all-new 2007 Outlander. Mitsubishi introduced the Rockford Fosgate 650-watt sound system in the U.S. Outlander at the New York Auto Show, which begins today. The Rockford Fosgate 650-watt sound system was originally launched in the global Outlander model in Japan at the Tokyo Motor show in October 2005. "The Outlander exemplifies Mitsubishi's commitment of 'Driven to Thrill' in the sport utility vehicle market," said Mike Krebs, vice president of product management for Mitsubishi Motors North America. "What better way to enhance the driving experience than with a 650-watt Rockford Fosgate best-in- class audio system that merges the driving and listening experience into an unforgettable ride." "We are pleased with the reception of the Rockford Fosgate system for the Outlander model that is currently selling in Japan; it has been very good," said Mr. Dan Vandenbergh, Managing Director, OEM, Rockford Corporation. "We specifically tuned the U.S. version of the system to appeal to audio enthusiasts in the U.S. market and their distinct tastes." The Mitsubishi Outlander's optional Rockford Fosgate premium audio system features 650-watt amplification with nine speakers, including a 10-inch, long-throw subwoofer in a fiberglass reinforced, acoustic suspension enclosure. The six-disc, in-dash CD changer plays MP3 files on CD-Rs for up to 64 hours of music playback. The Outlander's DSP (digital signal processor) also allows the driver to take control of the audio system through tools including staging controls and musical genre presets. The DSP, incorporated into the head unit, gives the user total control over the subwoofer PUNCH(R) level. For 25 years Rockford Fosgate has delivered the PUNCH(R) -- that feeling of power at impact. There are six levels of subwoofer PUNCH(R) sound in the Outlander. The staging controls of the Rockford Fosgate system set the perfect "sweet spot" for the driver and other listeners. Staging has three adjustments in addition to the normal position: Stage, Live and Hall. The Stage setting corrects left to right staging and the positioning of the music relative to the driver. The Live setting simulates a room such as a rock club or smaller jazz venue. More ambient sound and rear speakers come to life when music is "Live." And the Hall setting simulates the sound heard inside a large concert hall. The musical genre presets -- Classic, Jazz, Pop, Rock and Hip Hop -- are equalization curves that have been tuned by Rockford Fosgate for maximum music performance for different styles of music. Therefore, the audio system can be adjusted to suit the preferences of multiple drivers and passengers, or simply to match the style of music being played. About Rockford Corporation (www.rockfordcorp.com) Rockford is a designer, manufacturer and distributor of high-performance audio systems for the mobile audio aftermarket and for the OEM market. Rockford's mobile audio products are marketed primarily under the Rockford Fosgate, Rockford Acoustic Design and Lightning Audio brand names. Brand websites include: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com and www.installedge.com. SOURCE Rockford Corporation Zach Luke, Marketing Director of Rockford Corporation, +1-480-517-3157, zach.luke@rockfordcorp.com; or Moe Durand, Manager, Product Communications, Mitsubishi Motors North America, +1-714-372-6567, M1durand@mmsa.com http://www.prnewswire.com Copyright (C) 2006 PR Newswire. All rights reserved. News Provided by COMTEX "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rockford Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

About Rockford Corporation

Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com