Rockford Fosgate and ADIO Footwear Partner as Official Sound and Footwear Companies
Tempe, AZ,/ Carlsbad, CA (April 2005) – Rockford Fosgate®(RF), the manufacturer of high-performance car audio products and accessories, and Adio Footwear, a premier manufacturer of action sports/lifestyle footwear and accessories, have announced an official partnership to help promote each other with cross-promotional opportunities. Rockford Fosgate® will be the official car audio product for Adio Footwear, and Adio Footwear will be the official footwear for the Rockford Fosgate brand. The partnership will host a wide range of cross promotional opportunities for each brand including: the outfitting of Adio’s team vehicles, a co-branded sweepstakes that includes give-aways of both Rockford Fosgate® and Adio products, and Official Sound and Footwear branding to be included on collateral in select print, and online outlets. The first initiative includes the complete outfitting of audio equipment for the Adio RV, the Adio team vehicles, and the Rockford Fosgate® Scion xB which will attend Adio events and tours across the US in 2005. The vehicles will attend such events as US Open of Surfing, Zumiez Couch Tour, Summer X Games, Tony Hawk's BoomBoomHuckJam and the much anticipated ROCK ADIO Tour. “Both Adio and Rockford Fosgate customers demand the same type of high-quality product that they can depend on, said Jeff Taylor Director of Marketing Adio Footwear. “We are proud to partner with such a well respected brand in the car audio industry.” “Music has always been a large part of the Action Sports lifestyle and we feel that with our partnership with Adio we can reach an audience that definitely understands the importance of sound quality," said Zach Luke, Director of Marketing for Rockford Corporation. About Rockford Fosgate Rockford Fosgate is a designer, manufacturer and global distributor of high-performance audio systems. RF is marketed under the names The Punch, Power Series, Type RF, and Connecting Punch. Rockford Fosgate is a division of Rockford Corporation in Tempe, Ariz., a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at rockfordfosgate.com and rockfordcorp.com. About Adio Adio Footwear was founded in 1998 by Earth Products Inc, a Carlsbad, CA wholly owned subsidiary of K2 Inc (traded NYSE: KTO) and is a leader in action sports footwear market. Adio-sponsored athletes include Bam Margera, Tony Hawk, Shaun White and Taylor Knox. For more information, go to adiofootwear.com and earthproducts.com.
About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com